Communicating Flood Risk for Texas

Project Description

Think about it… Did you ever learn how to protect yourself against flooding when you were growing up?  Probably not, unless you grew up in a flood prone area.  However, flood prone areas in Texas have expanded rapidly in the past decades, yet we still do little to help people understand floods. Texas ranks first in the US in the variety and frequency of natural disasters.

In this project, TIPI Co-Director, Keri Stephens and her team are conducting a multi-method study around flood communication and education in Texas. The project is funded by the Texas Water Development Board.

This is a multi-part study funded by the Texas Water Development Board. The first phase of the project developed a guide for local flood officials to help them have flood communication resources to share with their communities. Here is a link to the guide.

The second phase of the project developed flood awareness messages for four different target audiences: Newcomers to Texas (extreme growth is in flash flood alley and Harris County), Adult Males 18-35 years of age (most likely to drive through flood waters and die), Older Adults (a growing population in Texas), and Spanish Speakers.  To learn more about the messages developed, here is an overview:

 

and watch this video:

Download the video here.

The third phase of the project focused on developing guidelines for how to communicate and visualize flood risk for property owners/renters, organizations with employees, and Spanish Speakers. This is responding the Texas Integrated Flooding Framework (TIFF) initiatives. 

Our Team

Keri K. Stephens (PI, Organizational Communication), Matthew McGlone (Interpersonal Communication), Sean Upshaw (Advertising & PR), & Suzanne Pierce (Texas Advanced Computing).

Postdoctoral Scholar: Samanta Varela; Graduate Students: Nancy Carlson, Jovana Andelkovic (Organizational Communication)

Students and staff who have graduated, but contributed to this team: Dr. Kendall Tich, Dr. Brett Robertson, Theresa Sibi, Dr. Tara Tasuji, Elizabeth Lee, and Nikita Chandakar.

Learn more about our team.

 

Research Questions

  • How can we move flood education forward in Texas?
  • What resources would help local flood officials educate and communicate flood risk to their communities?
  • How do Texas seek flood risk and mitigation information?
  • Which audiences in Texas should be prioritized to receive flood information

  • What messages can raise flood awareness for each prioritized group?

Research Method

  • Literature review (Academic, NGO, Govt.)
  • Compiled flood education resources in Texas
  • Compiled flood exemplars
  • Over 20 interviews with Texas flood officials
  • Conducted a survey with Texans in areas with higher and lower flood risk and published this article

Presentations

 

Moving flood preparedness and education forward for Texas  (February 2021)

Our team presented the early results from our TWDB project for the Disaster PRIMR Conference where Texas researchers, NGOs, and governmental organizations shared best practices.

Team:  Keri K. Stephens, Nancy Carlson, Kendall P. Tich, & Theresa Sibi

Other Presentations

Keri K. Stephens, Nancy Carlson, Kendall P. Tich, & Brett W. Robertson will be presenting their paper, Caring for communities by tailoring hazard approaches: Synthesizing interdisciplinary research to set a research agenda for flood preparedness, at the International Communication Association (ICA), Denver, CO. (Virtual Conference).

Blogs

 

Communicating & Visualizing Flood Risk

Project Description

This study addresses the Texas Integrated Flooding Framework (TIFF) components 2 (visualization) and 4 (communication) objectives. Our goals are to deeply explore the academic and grey literature around best practices in communicating and visualizing flood risk and develop guidelines that can be used as new dashboards and products are created from flood models. Along the way, we are identifying prioritized public users of this type of information and the types of decisions they need to make around flooding. We have conducted end-user definition workshops (insert link), and online experiments to better understand what constitutes appropriate guidelines for property owners, organizations that care for others, and Spanish speakers.

Phase II of this project will focus on the Lower Rio Grande Valley and we will determine culturally appropriate ways to communicate flood risk to property owners, small business owners, and Spanish Speakers.

Our Team

Suzanne Pierce, Ph.D. (TACC), Samanta Varella, Ph.D., Jovana Andelkovic, & Nancy Carlson

Contact us

The Technolgy & Information Policy Institute main office is in the Jesse H. Jones Communication Center, Building A. We are part of the Moody College of Communication.

Find Us

2504 Whitis Ave.
CMA 5.102
Austin, TX 78712

Phone

512-471-5826

Social

Twitter: @texastipi

Facebook: @texastipi